Sep 23rd, 2011
So here I am. For the last 15 or more years, I've spent my career creating somewhat traditional campaigns and developing brand strategies for clients of my marketing agency. Who'd have guessed that almost over night, that would all change, and I'd be here manning the helm of my own online video network? Definitely not me, that's for sure! But I have to admit that while I don't always embrace change (who does?), I'm happier now and more excited about what I'm working on than I have been in a long time.
Part of the reason for the change in my mood is the drastic change in the marketing industry. I hate to admit it, but I find social media marketing insanely boring. Viable, yes, and absolutely a necessary part of a larger marketing strategy, but mind-numbingly dull none-the-less. So when it got to a point at which all my clients wanted to talk about was social media (goals and needs no longer mattered - if a strategy had the words "social" or "media," it was good enough for them), I knew it was time to move on.
But the bigger reason I'm excited about MyPod is because of the amazing possibilities! I remember when I was little, watching Must See TV on Thursday nights (did I just give away how old I am?), and thinking that the guy who gets to put together the TV line-ups has to have the coolest job ever. Figuring what to put on, what people will want to watch, how to market it to the right audiences - it's an amazing mix of creativity and strategy that effects how millions of people are entertained each day.
Now, we might not be NBC, but I feel like in our own small way, we're getting the chance to do something very similar. We're picking through the mountains of available content to determine what belongs on our network, what to feature and how to turn MyPod into a destination on the Web that people are going to want to visit, enjoy watching and return to often. And with a rapidly increasing number of people turning to the Web for online videos, this is a great opportunity to do something really big and meaningful!
I may even write a Facebook status update about it....